Soft magic. Sharp systems.

You gain the hours. I do the magic.

For founders carrying too many tabs open — in the browser and in the brain — DigitalFairytales builds calm, clever systems that finally support the story you're trying to tell.

Founder-Led Practice

"I help you make sense of tech so you can lead the storyline, not fight the systems."

I bring founder-friendly firepower when you need things built, and I sprinkle small automations that quietly save you hours.

Simen working

How I Help

Three layers of support, depending on where your story needs editing.

The Strategic Layer

Technical Direction

Founder-focused guidance. Roadmaps, architecture clarity, and decision support when you're feeling lost in the noise.

Outcomes

Architecture Maps
Vendor Vetting
Roadmap Clarity
The Hands-On Layer

Engineering Firepower

Senior-level feature building, code rescue, and system stabilizing. I write the code that makes your product real.

Outcomes

Feature Builds
Legacy Rescue
Stability
The Magic Layer

AI Sprinkles

Gentle automations that remove repetitive tasks. Inbox sorting, data syncing, and workflows that run themselves.

Outcomes

Workflow Automation
Data Sync
Time Saving

Fresh from the Workshop

Magical Artifacts you can deploy today.

The Deal Weaver

Generate perfect, branded proposals from 3 bullet points in seconds.

The Gentle Collector

Automated, polite invoice chasing that recovers revenue without awkwardness.

The Lead Alchemist

Instant CRM enrichment. Know everything about a lead before you say hello.

For Founders

You're wearing too many hats. You need a partner who can build the tech so you can build the business.

For Agencies

You sell beautiful work, but the technical execution is a headache. I act as your white-label technical director.

Why "Fairytales"?

Because every founder is writing a story in real-time. There are dragons (legacy code), fog (uncertainty), and magic items (automation).

We believe technology shouldn't be the villain. It should be the quiet helper that sees you through to the happy ending.

Echoes from the Field

"Simen provided independent technical leadership in a fractional CTO capacity, offering clear strategic guidance and pragmatic architectural input. He worked autonomously, focused on outcomes rather than activity, and brought strong judgement to complex technical decisions. His contribution added immediate value and helped reduce delivery and technology risk. I would confidently recommend Simen to organisations needing senior technical direction on a flexible basis."

Graeme SewellTechnical Leader, Stealth Startup

"Simen has delivered exactly what we needed on time, on budget, and with exceptional quality. His ability to translate business goals into a polished, high-performing app features and website set him apart. Communication has been clear, and he has gone above and beyond our expectations. I wouldn't hesitate to recommend Simen to any company looking for a reliable, experienced developer."

RobFounder, Vulse

Ready to quiet the chaos?

A gentle, no-pressure chat. Bring your overwhelm — I'll bring the clarity.