Every story needs
a steady hand.
Behind DigitalFairytales is one founder, one craft, and a promise to make tech feel kinder.
How we got here.
I spent years as a senior engineer and technical lead, building complex systems for startups that were moving at breakneck speed. I loved the craft of coding, but I hated what I saw happening to the founders.
They were drowning. Drowning in tools they didn't understand, managing developers who spoke a different language, and losing sleep over systems that felt fragile. Tech was supposed to be their superpower, but it felt like a burden.
I realized that what small teams needed wasn't just "more code." They needed calm. They needed someone to sit beside them, untangle the wires, and say, "I've got this."
I created DigitalFairytales because I wanted founders to finally feel supported — not just sold to.
Why a Micro Studio?
In an industry obsessed with headcount and scaling, staying intentionally small is a quiet act of rebellion. It ensures that craft never gets lost in bureaucracy.
"I call this a micro studio because it's intentionally small. You get my hands, my eyes, my experience — not a rotating cast of juniors. It's simple, personal, and deeply crafted."
The Principles
How I work is just as important as what I build.
Human before systems
Tech exists to serve you, not the other way around. If a tool adds stress, we cut it.
Tiny changes, big relief
I don't need to rebuild the world. Often, a tiny automation saves more sanity than a massive rewrite.
Honest tech
No black boxes. No vendor lock-in traps. I build things you can understand and own.
Soft magic, real numbers
It feels like magic when work disappears, but it's backed by robust, scalable engineering.
No shame storytelling
It's okay to be overwhelmed. It's okay if your current tech is a mess. I start where you are.
Founder-led care
You work directly with me. I care about your runway and your sanity as much as you do.
One Craft. Three Layers.
I don't wear three hats — this is one unified practice: building calmer technical systems for founders.
Direction
Strategic clarity to stop the guessing.
Calm Systems
The goal.
Firepower
Senior code to make it real.
Who I Support
I don't work with massive enterprises or corporate boards. My heart is with the founders wearing too many hats. The small UK businesses, the tiny teams trying to scale, and the ambitious creators who are overwhelmed by their own success.
✨ You need clarity, not consultants.
Simen
Founder, DigitalFairytales
"Let's make it lighter."
Thank you for wandering into this little corner of the internet.
If your work feels heavy, you're not alone. I've helped many founders through the messy middle — and I'd be honoured to help you too.
When you're ready, let's begin your next chapter.