Where are you in
your story?

Choose the chapter that feels true today.
Every path leads somewhere calmer.

"Most founders arrive here feeling stretched thin or stuck in the messy middle. This page exists to meet you exactly where you are — and help you take the next small step."

— Simen

Select a Chapter
Chapter One

The Foggy Path

For founders staring at a hundred decisions and wishing the map would stop shifting. If clarity is what you crave, begin here.

Begin Chapter One
Chapter Two

The Mountain of Tasks

For teams carrying too much, too fast — features stuck, systems wobbling, deadlines whispering. If you need engineering firepower, begin here.

Begin Chapter Two
Chapter Three

The Tides of Time

For those losing hours to admin, inbox rituals, and repetitive tasks. If you want smoother days and flowing systems, begin here.

Begin Chapter Three
Chapter Four

The Messy Middle

For founders feeling everything all at once. If you're unsure what you need, begin here — we'll find the thread together.

Begin Chapter Four

There's no wrong chapter — start where it feels true.

Wherever you begin,
you don't have to walk alone.

A gentle discovery call can help unravel the next step.